Did you know that you can have your own brand of handbags made in Italy by the same manufacturers of the biggest brands but at a fraction of the cost?
Quality made in Italy handbags are a very profitable trend. In fact handbags are an immediately recognizable sign of distinction, taste, wealth. A beautiful handbag buy violet uggs australia boot sale is a fashion and a personality statement which is a must for each contemporary, successful woman.
Selling handbags is quite profitable also as, as opposed to apparel, there are no sizes to stock and therefore very little inventory is left unsold while very few items are returned. However getting the big name handbags to resell is difficult, expensive and the price competition cutthroat, leaving uninteresting profit margins.
Luckily a new trend is emerging with vast profit opportunities associated with it. The trend is for unbranded or private branded handbags. In fact, in the more advanced markets worldwide, conspicuous brand names are quickly becoming "out". Showing a famous brand name is more and more considered ostentatious, obvious, not in good taste and associated with "new money".
The trend for the unbranded is so strong that even the biggest names are quickly producing some of their new collections with discretely placed brand names and logoes or without them alltogether.
A corresponing fast-growing trend is thus that of private brand, private label, OEM handbags. In this case the handbags are sold with the logo of a trendy boutique or of a small but high quality importer (yourself).
Private branding is used also to quickly add a line of accessories to a brand which concerns itself mostly with apparel or something else and who does not want to invest in designing and manufacturing handbags but nonetheless desires a product of matching quality.
How can one profit from this fast-growing trend? It is quite simple and
Italy is home to the best manufacturers of handbags and to the best leather tanneries in the world. Quite often the biggest brand names spread their manufacture among many smaller handbags makers within Italy. These manufacturers are chosen for their ability, attention to detail, reliability.
Besides producing for the top brands, typically each of these Italian manufacturers design and manufacture several lines of their own, with the same quality, materials and skill employed for the top names but they sell these at a fraction of the price.
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In fact you can purchase for $70 the same handbag quality that retails for $900 when branded by the top names. This is because there are no middlemen and no monster organizations on payroll nor expensive advertising campaigns to finance. You just pay materials, workmanship and an honest profit to the manufacturer.
Of course when selling under your own brand, or unbranded, you are unlikely to be able to charge as much as the top names; however the profit margin is still 3-4-5 fold! And your lower prices, being more affordable, attract more customers and translate into a higher volume of sales.
Let's be clear about one thing: when we talk about private label/private brand handbags made by the top Italian manufacturers who work for the big names, we are talking about original designs of the manufacturers and NOT of copies or so called "replicas" (which are also illegal copies).
These original designs however are always very successful because they follow each season's trend in terms of style, materials and accessories.
Tuesday, September 18, 2012
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